From brushing up the traditional CV to a full embrace of online networking, especially LinkedIn, we look at how executives can boost their chances of landing a rewarding role in a steadily recovering jobs market
Although the jury is still out on just how influential LinkedIn is in helping recruiters discover unknowns (LinkedIn claims 25 per cent of FTSE-100 companies hire from it, but recruiters say the figure is five to 10 per cent), experts agree that tending to your online brand is essential. “It’s the minimum now to get a new job,” says Mitchell, “but also the minimum to keep an existing job, too.” It is unlikely, though not impossible, that being on LinkedIn will cause companies to cold-email directors with job offers. But if it does happen, Tony Goodwin, founder of recruiter Antal International, believes there is a key advantage. “Sending CVs to recruitment agencies explicitly says you’re looking for a new job, and this immediately devalues your worth in what is a buyer’s market. Being headhunted means you can command a 15 to 20 per cent salary premium, and online networks are a better way of saying you ‘might’ be available, but ‘you call me’ if you’re interested.”
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